How it works
A guided tour of the app.
From finding a local business to getting paid - here's every screen you'll use, and what each one does, in the same words the app uses.
01 · Dashboard
Open the app and it tells you what to do next.
The dashboard turns your whole pipeline into a short list of next best actions - who to pitch, who to follow up, who's waiting for a first hello. Your numbers sit across the top, and every tile is a shortcut into the work.
- Your top numbers stay in view: prospects, first-site opportunities, redesigns, demo sites built and revenue won
- Next best actions queues who to pitch, who to follow up, and who's waiting for a first hello
- Needs attention surfaces demos ready to pitch, follow-ups due and open deals
- Recent activity keeps a day-by-day history of everything that moved
02 · Discover
Find local businesses in any area, in seconds.
Choose a place and a trade, and Skip the Pitch pulls back a scored list of local businesses - free, through Free maps, with no per-lead fee. Want denser coverage? Google discovery is included with your plan, with nothing to set up.
- Search any country, area and business type, from barbers to estate agents
- Free maps is built in and always free; Google discovery needs an active plan
- Every result arrives with an opportunity score, tagged new or known
- Save a prospect, open their site, or send them straight to a build from the same row
03 · Pipeline
See who actually needs you - ranked.
Every saved business becomes a row, sorted by a Pitch score that pushes the strongest opportunities to the top: real businesses with a weak, broken, or missing website. Check a site, queue a build, or work through a whole batch at once.
- A Pitch score per row ranks who's worth pitching first: solid business, bigger website gap
- Website grading reads every site as good, poor, broken, or missing
- Filter by first site, redesign, demo ready, follow-up and more
- Check a website, queue a demo build or open the built site, row by row or in bulk
04 · Build Studio
Turn a prospect into a finished website - while you watch.
Pick a business, choose Standard or Premium, and the Build Studio generates a complete showcase site in their own identity, live on screen as it builds. Run several at once, and hand over something real instead of a promise.
- Two design tiers: Standard and Premium
- A friendly live preview fills in as each page takes shape
- Run several builds at once and flip between them
- Interrupted builds resume right where they left off
05 · Showcase
Every site you've built, in one place.
Your showcase gallery keeps every finished site a click away - open the live version, or jump back to the business it was built for. Filter new builds from rebuilds, and search the lot.
- Every finished site lands here as a tile that opens live
- Filter new sites from rebuilds, and search by name or location
- Each site links back to its prospect, so the story stays connected
06 · Deals
Follow the money from first hello to won.
Deals is a light CRM built into the app: set a project value, a monthly retainer, and your commission, and every prospect moves toward revenue - in whatever currency you work in.
- Pipeline value, won, monthly recurring and open deals at a glance
- Track every deal from contacted to won, or lost
- One-off project value, monthly retainer and your commission, in any currency
Set it up once
A one-time setup, then it gets out of the way.
Settings is plumbing, not a destination: connect your account once and the app stays out of your way. And because the building happens on your own machine, there is no meter ticking.
Settings
Set it up once
- Connect your own AI account for building sites
- Choose the folder where finished sites are saved
- Set how many sites build at the same time
- Pick the country new Discover searches start in
- Decide whether new sites carry a small built-by credit: yours, Skip the Pitch's, or none
Where it runs
Your machine does the building
- Builds run on your own AI account: Claude or Codex (subscription or API key), or an OpenRouter key
- Unlimited builds, with no meter and no queue - your prompts and your AI account never reach our servers
- Prospects, website checks, notes, deals and build history sync to your account
- Built site files stay on the machine that built them; publishing is the one moment a site leaves it
Sign in on another machine and your pipeline is already there. Read the full local-first story.
Choose a plan, find your first prospect, and have a bespoke site to show them before the kettle boils.
Mac & Windows desktop app · unlimited local builds · plans from $20/mo