My Web Audit alternative
The My Web Audit alternative for agencies that sell websites.
Short answer
My Web Audit is an AI-powered website audit tool that generates branded audit and sales reports for agencies, covering SEO, Google Business Profile, page speed, accessibility and more. Skip the Pitch is a desktop app for agencies and freelancers who sell websites to local businesses: it finds the prospects, grades their current site, builds a bespoke showcase site to pitch with, and tracks the deal to won.
There is real overlap on the grading step, and My Web Audit goes deeper on it. The difference is what surrounds that step. Skip the Pitch finds the prospect before the audit and builds the new site after it, so the report is never the thing you are selling.
My Web Audit pricing and features verified on 1 September 2026 from their pricing page. We re-check quarterly. Spotted something out of date? Tell us.
What is the actual difference?
My Web Audit is a better audit. Skip the Pitch is a shorter path from a stranger on a map to a signed client. If your sales motion is send a report, book a call, the audit is the product and theirs is stronger. If your motion is show them the finished site, the audit is a five-second step on the way.
| Skip the Pitch | My Web Audit | |
|---|---|---|
| Find local business prospects | ||
| Grade a prospect's existing site | ||
| Build a complete website with AI | ||
| Track the deal to won | ||
| White-label PDF reports | ||
| Lead-capture audit widget for your own site | ||
| CRM and Zapier integrations | ||
| Free tier | ||
| Runs in the browser | ||
| Needs your own AI account | ||
| Unlimited builds |
"Needs your own AI account" is a real cost on our side, not a feature. It is also the reason our builds are unlimited. Both rows are the same trade seen from two directions.
How does the pricing compare?
Both are flat monthly plans, so this is a like-for-like read. My Web Audit meters reports, monitored clients and lead magnets. Skip the Pitch meters managed Google discovery and published sites, and never meters the build.
My Web Audit
Three caps at once: monthly credits spent per audit or report, a number of monitored clients, and a number of lead-magnet widgets. All three rise with the plan tier and are higher on annual billing. Seats and white-label domains also gate by plan.
- Credits per month (Pro / Studio / Agency)50 / 100 / 200
- Monitored clients3 / 4 / 6
- Lead magnets20 / 50 / 80
- Users1 / 2 / 5
Skip the Pitch
No build meter at all. Builds run locally on your own AI account, so a plan never caps how many sites you make. Plans differ on two things only: how much managed Google discovery you get, and how many published sites you can keep live.
The honest trade: you supply and pay for your own AI account (Claude, Codex, OpenRouter, Cursor Agent and more), and the app needs a Mac with Apple silicon or a 64-bit Windows 10/11 PC.
| My Web Audit | Skip the Pitch |
|---|---|
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When should you choose My Web Audit instead?
Often, and we would rather say so than waste your time. My Web Audit is built for digital agencies, freelancers and consultants who already have leads and want a faster, more polished way to show a prospect what is wrong with their site. It is a reporting and sales-enablement tool.
- White-label reports with your own logo, colours, testimonials and countdown timers, as PDF and, on Agency, PowerPoint.
- Embeddable audit widgets for your own website that turn visitors into leads.
- More than ten audit types beyond a website grade: SEO, Google Business Profile, e-commerce, competitor, landing page, page speed, ROI, accessibility and AI visibility.
- Native integrations with Zapier, Make, GoHighLevel and 15+ email and CRM platforms.
- Team seats, up to five on Agency, with concierge setup and a one-to-one walkthrough.
If any of those describe you, use My Web Audit. It is a good product, built for a different job than ours. See My Web Audit
When does Skip the Pitch make more sense?
When you are tired of selling the diagnosis. A report tells the prospect their site is weak. A finished replacement shows them what they get for saying yes, and skips the meeting where you explain the report. My Web Audit does not attempt:
- Finding the businesses in the first place. You bring the URL; it does not search a map.
- Building the replacement site. It reports on what is wrong; it does not make the fix.
- A deal pipeline. It tells you when a report was opened, not where the deal stands.
Skip the Pitch covers the whole run: find, grade, build, close. You walk into the conversation with the finished site already made, which is the entire idea: see how it works.
Other comparisons
Each of these covers a different slice of the same job, and each page quotes the product's own pricing and says plainly when it is the better buy.
Skip the Pitch vs Outscraper
Outscraper is a pay-as-you-go data platform that extracts business records from Google Maps and 50+ other sources, with contact enrichment, review scraping and a public API.
Skip the Pitch vs B2BLeadFinder
B2BLeadFinder is a browser-based tool that scans Google Maps and other public sources for local businesses with a weak or missing online presence, finds their contact details and tracks them on a Kanban board.
Skip the Pitch vs D7 Lead Finder
D7 Lead Finder is a lead-list tool: enter a keyword and a city and it returns up to 1,200 businesses per search with emails, phone numbers, postal addresses and social profiles, exportable to CSV, Excel or PDF.
Skip the Pitch vs GoHighLevel
GoHighLevel is an all-in-one platform for marketing agencies: CRM and pipelines, a website and funnel builder with AI, email and SMS marketing, calling, booking calendars, reputation management and workflow automation, with a sub-account for each client.
Skip the Pitch vs Landingsite.ai
Landingsite.ai is an AI website builder for small businesses: answer two questions and it designs, writes and publishes the site, with a logo, hosting, a $1 first-year domain and editing by chat.
Skip the Pitch as a CRM for agencies
Where a pipeline built around web projects differs from a general sales CRM.
Guides
Guides for winning local website work
Web lead generation
How to Find Web Design Clients: 2026 Prospecting Guide
Learn how to find web design clients in 2026 with a practical system for prospecting, website audits, outreach, follow-up, sales calls, and closing more deals.
16 min readRead
Prospecting guides
How to Grade a Prospect's Website Before You Pitch
A five-minute check that tells you whether a local business needs a new website, what to say about the one they have, and when to walk away from the lead.
3 min readRead
Web lead generation
How to Sell Websites to Local Businesses With AI
A no-code playbook for selling websites to local businesses with AI: find businesses with weak sites, build a demo, price it and close the deal.
15 min readRead